How we helped launch Johnnie Walker Princes Street, eight floors of the world’s best-selling Scotch whisky. Brand home launch campaign for Johnnie Walker.
How we helped launch Johnnie Walker Princes Street, eight floors of the world’s best-selling Scotch whisky
Brand home launch campaign for Johnnie Walker, by MadeBrave.
Four years in the making, Johnnie Walker Princes Street is a new, eight-floor visitor experience for the world’s best-selling whisky in the heart of Edinburgh.
The challenge was to launch the new experience by taking customers on a personalised and immersive journey, showcasing the space through an exciting multi-channel campaign.
We chose to put the consumer at the heart of it, making the wonderful world of whisky revolve around them.
The temptation was to make the campaign all about the experience itself, however, we wanted to convey an authentic experience, showing how people will feel when visiting the space. For this reason we chose to put the consumer at the heart of it, making the wonderful world of whisky revolve around them, instead of the other way around.
We shot numerous filmic treatments and over 1,200 stills, creating a bank of material that will last for years.
We captured it all in dynamic ways, using provocative angles, and different points of view to showcase the whole space and create sensorial content.
The campaign was launched across multiple social channels including Facebook, Instagram, Twitter, LinkedIn, and more.
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