Creating brand DNA

Organised Health is a digital health business providing technology solutions that give patients an overall better healthcare experience. Their aim is to use technology to make healthcare easier for professionals in the industry and the end-client.

Organised Health approached us to assist with the development of their brand. Inspired by iconic tech brands, the brand mark includes a visual abstract reference to the letters O and H (the hidden ‘H’ is intended to represent the technology behind Organised Health that not everyone sees) where the stacked layout shows an organised fashion within the build. It’s also a visual representation of a DNA profile, which links directly to health and evolution.

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