Keeping Scotland's biggest bike event riding high
Pedal for Scotland challenges budding riders and bicycle aficionados alike to embark on the epic ride from Glasgow to Edinburgh. It’s already Scotland’s biggest bike event. But the team behind it wanted it to be even BIGGER
We set the wheels in motion (sorry!), creating a new branding and illustrative style that would work across all of its platforms. Then we brought all of these new branding elements together in a shiny new website, specifically designed to drive people to sign up.
We also helped create a new set of challenges to widen the event’s appeal. Our creative brains came up with a long list of action-inspiring names, though we eventually settled on the ‘Classic Challenge’ ‘Big Belter’ and ‘The Wee Jaunt’.