A brand that goes with the Phlo
Keeping life on an even keel is a constant challenge and yet the one thing that can help do this, is often the thing neglected the most: Our health. Phlo is a ‘digital pharmacy’, a new term coined to sum up a technology and logistics system created to let medicinal healthcare flow around the user.
Ordering and receiving prescription medicine is simple through the Phlo app. One click to reorder repeat prescriptions and it gets delivered to any specified address.
From start to finish, we took Phlo on a branding journey. We worked together to define their name, market-positioning, brand personality, tone of voice, values, purpose and marketing messaging. All of this set the foundations for moving forward with the design of the brand mark, full visual style, photography treatment and animation, before summing everything up in a extensive brand guidelines.