Building the big idea

The Prince and Princess of Wales Hospice is an organisation that provides palliative care for patients and their families. Having already raised £17 million for their new, state-of-the-art hospice, PPWH came to us to create a 4 part campaign to reach their final fundraising goal.

Inspired by the iconic ‘Lunch atop a Skyscraper’ photograph, we used a combination of drone and studio photography, with 3D rendering to create hero images for each part of the campaign we developed – Buy a Brick, Raise the Roof, Kit it Out and Grow the Gardens.

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