An ‘in cider’ job
Savanna Premium Cider was first launched in South Africa in 1996. A social first brand in the UK, we run the social channels for them. In conjunction with them, we arranged to maximise their budgets by organising a ‘content grab’, essentially get as much content from a shoot as possible in order to create a content bank for the upcoming six months. This bank would be used for social, as well as provide images for PR, product, and other digital products (like online product listings and display).
The shoot was themed around ‘lifestyle’, which helped act as a guide for the creation of a shoot list so everyone knew on the day what needed to be captured. With this list signed off by the client, we set to work.
Over two days we travelled between three different locations capturing still photography images and video. We focused on five different aspects of the central theme, these included the bottle in situ, the perfect serve, with food, with fruit, drinkers enjoying themselves and, drinkers toasting.
All of this work was then edited, before being planned into the social content calendar. A two day shoot for six months of content? That’s enough to raise more than a dry smile from anyone!