Food for a cause

Street & Arrow is an initiative that helps give employment to those with previous convictions in their street food van situated in Partick and café-bistro in Dalmarnock.

The organisation behind Street & Arrow approached us to name, brand and visually represent the project. The name and brand mark are designed to be deliberately plain as the company has plans to branch out into other services like hairdressing and gardening, where they can continue to provide skills for those with previous convictions. The visual style was applied to everything from their website, to packaging and the food van itself.

rustic illustrations of food ingredients on a yellow background
Illustration of an airstream caravan
Food menu mockup
Taco on a slate background with colourful brushstrokes underneath
brown paper bag with food pattern and Street & Arrow sticker seal
Street & Arrow website on an ipad being held by a man
Does Good Street Food poster with a taco featured

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