Doing a Stirling Job

The University of Stirling is regularly recognised across the globe for research excellence and offers a world-class student experience. So, when it came to wishing happy holidays to their staff and students, it was clear a Christmas card wouldn’t do it.

Having previously worked with them to create a variety of campaign assets, the University approached us to create a unique Christmas message for them. And to do this we enlisted the help of Stirling Squirrel — the University’s mascot!

Process

In 3-D form we created a 30-second video that shows Stirling Squirrel ice-skating on the loch in front of the University campus. Initially starting with a storyboard, we mapped out the beats of the video to create a narrative. We also wanted to include the iconic Wallace Monument, which you can see in the background of some of the shots.  

Next was to create a rough draft of the video before moving on to the finished, polished, version. And with a toe loop jump here, and a pirouette there, Stirling Squirrel helped the University wish their staff and students a very happy holiday season.

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