A pet project in branding
Viovet were one of the first online pet pharmacies, and customer feedback showed they were also one of the best. But they needed a brand that would keep them ahead of the many attempting to follow in their footsteps.
Viovet is special because it was founded by vets, which means it has a love of animals at its heart. There’s a vet on duty at all times, and they’ll always tell customers what they think is best – even if that means selling less stuff. In fact, their customers trust them so much, they phone up with all sorts of animal-related questions, not just ones relating to Viovet products.
With some market research behind us, we knew that Viovet were well known in their local area, but not so well-celebrated elsewhere. So we helped them create a brand that would make them feel right at home on a national stage.