Branding for private equity and VC

Branding for private equity and VC · MadeBraveBrand and campaign work for private equity and venture capital firms and the businesses they back, from MadeBrave: the work, the people and how to start.We build brands for the businesses you back.We’re at our best when the business itself is changing: bought, merged, rolled up with others under one group, carved out of something bigger, scaling up for its next round, or getting ready to sell.That’s when a brand has to make the equity story believable, to customers, to the people inside and to whoever invests next. Here is MadeBrave in about ninety seconds: what we do, the work that proves it, and the people you would work with.

The work

Three pieces of work from the moments you know best: a business sold off, a roll-up, and a new brand after a buyout.

KPMG: A Double-Quick Double Branding Job: KPMG was selling its UK restructuring practice. We built Interpath and Cleanslate, two completely new global brands, in 90 days, with more than 500 people moving across.
Coriant: Agility at scale: H.I.G. Capital brought three specialist businesses together. We gave them one group brand, built for the acquisitions still to come.
atomos: The power of ‘and’: A wealth manager had just been bought by a private equity firm. We gave it a new name and a position to build on, with a foundation for future acquisitions.

How we can help

Most of them run the same way. We find the real problem, we build the answer with you, and then we bring it to life, making it ourselves or with specialists we trust.

Door one: Brand

I need a brand people can’t ignore.

The Brave Brand Sprint: A new brand, a rebrand or a refresh, built from the inside out. We’re at our best when the business itself is changing: a merger or an acquisition, a buy-and-build under one group, a carve-out or a spin-out, or a new venture launching.

Door two: Activate

I need a world-class campaign or brand experience.

Campaigns, websites, social, film and experiences.

The Reverse Brief: Our strategists work through it with you, with customer and competitor research where it’s needed, and you leave with the brief we’d want to be given.
The Brave Campaign Sprint: We find the insight and build the strategy, then bring you Unstoppable Ideas, each with its own Campaign Blueprint.
Bringing it to life: We make the work too, social-first and creator-led: content strategy, creator partnerships, content and AI production, short-form video, branded experiences, creative PR, and digital experiences and websites, all of it directed by people with real taste.

Where it starts

I’m not sure what we need yet.

The Brave Brand Score: A discovery call and a full audit of your brand with an award-winning MadeBrave brand strategist. We score your marketing and brand activity against the five things every brand needs to do well, benchmark you against four of your competitors, and your strategist gives you personal recommendations on what to do next, with a proposal to match.

Get in touch

Email hello@madebrave.com or ring +44 (0)141 551 0011. Monday to Friday, 9am to 5:30pm.

MadeBrave Ltd, The Social Hub, 15 Candleriggs Square, Glasgow G1 1TQ, Scotland. Registered in Scotland, company number SC414313.

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